Fleet News

New SME strategy from Pendragon Contracts

Pendragon Contracts is launching a new strategy aimed at the SME market, which will see it exiting the traditional broker business channel.

The company says it has recognised the value in dealing directly with the end user clients in this sector which it expects both parties to benefit from, as it will eliminate the mark up brokers typically apply and allows the client and provider to work in collaboration.

To support this initiative, Pendragon Contracts is introducing a new online, vehicle leasing quotation service designed to provide SMEs with direct access to a wide choice of vehicles from all manufacturers.

The new web-based service provides a streamlined and user-friendly process that is easy to use and it will ensure its rates remain highly competitive. SMEs also benefit from dealing directly with a major Plc with true ‘automotive culture’ and one that’s large enough to fund the client’s whole fleet, given the large number of funders Pendragon has available with which to place the finance.

The new service at www.pendragon-contracts.co.uk is aimed at businesses with fleets of fewer than 30 vehicles. The site presents a diverse choice of vehicles, including LCVs, and has been designed to provide users with a quality retail experience.

Neal Francis, managing director of Pendragon Contracts, says: “Over the last two years more and more smaller businesses have struggled to obtain funding for their vehicles, and we have received a growing level of enquiries in this period that we’ve been successful in converting into customers.

“The feedback from these customers has been very strong expressing a clear desire and preference to deal direct with the leasing company and be serviced to the same high standards that larger fleets enjoy, having an all encompassing package of services. We will now invest and target this sector directly whilst only working with a very small number of formal introducers, where we work as part of a tripartite arrangement with full access to the client.”

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