When asked about the reputation of the vehicle tracking industry 70% of all respondents thought it was good. Despite this seemingly positive perception, more than 40% of those not using tracking technology disagreed and believed the sector overall has a poor image. The main reasons for this were the financial viability of providers (34%), reliability (25%), overselling (21%) and credibility of technology (18%).
Stephen Rapicano, managing director at Ctrack, said: “Fuel costs and pressures to reduce operational overheads are currently the key challenges for a large number of fleet operators, with many now using vehicle tracking to help overcome these issues.
“This year’s Vehicle Tracking Survey shows that businesses can achieve measurable benefits in terms of fleet performance, service and legislative compliance.”
The Ctrack Vehicle Tracking Survey 2011 was conducted amongst 250 fleet influencers and decision makers within the UK who are responsible for car, van, truck or mixed fleet operations. The survey is designed to provide insight into the uptake of vehicle tracking amongst UK-based businesses, how the technology is being used, what benefits are being achieved and what barriers are preventing more companies adopting a vehicle tracking solution.