Manheim Remarketing has further enhanced its new automatic bidding service, proxy bidding, by making it available to trade buyers through the mobile version of its website available on the iPhone, iPod Touch, iPad Android and Blackberry (OS 6) platforms.
Since the launch of online proxy bidding earlier this year, the number of vehicles bought now accounts for more than 10% of all online sales each month.
Manheim says that proxy bidding offers greater flexibility to the busy trade buyer. If they can’t attend a physical or online auction then they can place a proxy bid as soon as vehicles appear in the catalogue via either Manheim’s mobile or standard internet site.
The buyer enters a maximum amount they are willing to pay for that vehicle. This amount will always be kept confidential. Then whenever another bidder places a bid, Manheim’s auction software will automatically enter the lowest possible bid on behalf of the proxy bidder, up to their maximum bid or until they are the winning bidder.
As the winner of the auction, only the lowest possible winning bid will be paid, not necessarily their maximum bid.
In a response to the changing needs of used car buyers, Manheim Remarketing launched a mobile version of its website in March, to allow buyers access to auction information on-the-go.
Users are able to view and search the latest stock available with full vehicle details, condition information and images as well as access to catalogues and their personalised search and stock information. Buyers are also able to view the sales calendar and specific auction centre information.