ARI Fleet UK is the new name for fleet management company Fleet Support Group (FSG).

The name change, which becomes effective today (Monday, October 1, 2012), comes almost 10 months after Chippenham-based FSG was acquired by United States-headquartered ARI in December last year.

Mark Bryan, who has a 20-year career in the United States fleet industry behind him, has been appointed managing director.

Geoffrey Bray, who founded FSG 25 years ago and is the chairman of ARI Fleet UK, said: “It remains business as usual, although existing and new customers operating cars, vans and trucks will benefit from an even more in-depth range of fleet management services.”

ARI is the only fleet management provider - and one of only 100 companies in the world - using leading-edge ‘in-memory’ technology to speed reporting that is 3,600 times faster than any other available data processing system.

Faster, more in-depth data analysis and reporting should mean more effective vehicle management, accident management, driver safety, and maintenance service programmes.

A number of ARI Fleet UK’s existing fleet customers - including Home Retail Group - are already starting to benefit from this technology which will gradually be rolled out to more British customers.