Water Babies strikes deal with Alphabet

Baby swimming company, Water Babies, has signed an agreement with Alphabet to fund its fleet of 52 cars.

The deal will see Water Babies franchisees across the country driving a mix of Countryman and Hatch MINIs, all branded with the distinctive Water Babies livery.

Via the agreement Alphabet is offering each Water Babies franchisee complete flexibility over the choice of the two vehicles and specification - from in-car options such as heated seats to a diesel or petrol engine.

All the vehicles have been de-badged to allow for a blank canvas for the Water Babies branding.

Water Babies franchisees will each cover around 16,000 miles a year in the new low CO2 emission vehicles.

Paul Thompson, co-founder at Water Babies, said: “Having made the decision to lease company vehicles to our franchisees I then went out to market to find the right partner to supply the fleet.

"It quickly became apparent that Alphabet was the only choice for a variety of reasons, not least because it was prepared to go the extra mile in helping a first time fleet manager work through the challenges of delivering a fleet across such a wide network.

"It was that consultative approach; Alphabet’s desire to work in partnership with us to ensure that our needs were met, which really won out.”