Fleet News

Eastbourne Car Auctions launces mobile version of its website

Eastbourne Car Auctions (ECA) has launched a mobile phone accessible website and is now utilising QR (Quick Response) Codes to enable potential buyers to track and research auction entries while on the move.

The website (www.eca-mobile.co.uk) has been specifically designed for access via a smartphone.

Accessing the site gives users information on cars and vans entered for future auctions including: vehicle photographs, a comprehensive vehicle description and a full inspection report, along with a vehicle condition grade and guide price valuations from used vehicle information provider CAP commensurate with a vehicle’s age, mileage and condition.

Similar information is also available to potential auction hall bidders via a QR Code displayed on each vehicle description sheet and accessible via the company’s main website.

By scanning the Code information on a car or van, including photographs, vehicle inspection report and guide book valuations, can be viewed on a mobile phone (iPhone and Android) loaded with a QR app.

Additionally, QR Codes are being used on social media outlets to highlight vehicles going under the hammer in future sales.

The developments are the latest by ECA, which in September moved to a new state-of-the-art, purpose-built complex in the town more than double the size of its previous location.

Additionally, ECA expects to appoint a new national sales director and recruit an additional account manager with the aim of boosting the number of vehicles available for sale from vendors.

Picture caption: Jon Mitchell, managing director of ECA at the new premises

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