Fleet News

GreenRoad launches new fleet driver programme

GreenRoad has announced a new driver recognition programme called GreenRoad Fleet Elite designed to recognise the best fleet drivers on the road, and provide internal motivation and recognition for best driver performance.

On its redesigned web site, GreenRoad has also launched a new blog featuring driver performance and safety management insights and news from GreenRoad executives and other industry contributors.

The new GreenRoad Fleet Elite programme will run on an annual basis and will honour GreenRoad drivers who have demonstrated sustained excellence in driving performance and safety. Those drivers will be awarded GreenRoad Fleet Elite status and will be recognised with a formal certificate of achievement.

“The new GreenRoad Fleet Elite programme is part of our overall driver-centric philosophy at GreenRoad,” said Karen White, vice president of product marketing. “We know that recognition, and particularly peer-to-peer recognition, is a powerful incentive for performance improvement.

“This is also a terrific way for fleet owners, operators and safety managers to leverage the online GreenRoad data. This takes our already popular ‘driving green’ scoring system to the next level.”

GreenRoad will set the criteria for GreenRoad Fleet Elite membership at the beginning of each year. For 2012, drivers qualify for GreenRoad Fleet Elite status if they have a safety score of five or less for the full 2012 calendar year.

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