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Bridgestone showcases new products and technology at Geneva Motor Show

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This year Bridgestone focuses on their top priority for 2012, safety, by introducing the brand-new Bridgestone Turanza T001 premium touring tyre.

Alongside the Turanza T001, Bridgestone also showcased two of the latest members of its large winter family designed to tackle all types of European winter conditions: Blizzak LM-32 for central European winters and Blizzak LM-80 for SUVs and CUVs.

Bridgestone also presented its latest Ecopia developments, including the updated Ecopia EP150 tyre. The popular “bicycle” demonstrator again showed visitors how low rolling resistance makes transport easier.

Bridgestone displayed some of its latest developments and dreams for the future. The BMW i concept tyre, a 100% Bridgestone Original Equipment fitment developed exclusively for the new BMW Born Electric vehicle, was on display as well as the award winning Bridgestone CAIS (Contact Area Information Sensing) system, which detects changes in the road surface for added safety and comfort.
 

And finally, Bridgestone’s new Tyre Printing Technology shows how tyres can be coloured and customised to drivers’ tastes.
 

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