Fleet operators were offered a first look at the new XF Sportbrake at this year’s company car in action event.
The XF has helped to increase Jaguar’s presence in the fleet industry, something Andy Shaw, corporate operations manager at Jaguar is hoping to see continue with the introduction of the new Sportbrake which will be available with a range of diesel engines in 2.2-litre four cylinder and 3.0-litre six-cylinder form.
“Since we have had the XF 2.2, it has created a path into the fleet industry for us, we are hoping that the Sportbrake has as much success,” said Shaw.
On sale in the autumn, brand awareness is going to be a key challenge for the Jaguar XF Sportbrake, which Shaw puts down to fleets not being aware of the manufacturers green credentials. Shaw hopes that the Sportbrake will help boost sales further this year and is expected to account for around 20% of XF sales.
“We want to spread the word of Jaguar and promote our green credentials which our previous image perhaps didn’t, the XF is a competitive package, we just need to make sure companies are aware of it,” said Shaw.