Paragon Group has announced the appointment of Tom Scrimshaw as Intellifleet manager, in a move that will help it build the Intellifleet brand.
In his new role, Scrimshaw will work closely with Paragon’s suppliers and the existing Intellifleet team to create a tailor-made service for each of Paragon’s customers. Initially tasked with building the Intellifleet brand through the development of the service and by gaining an understanding of the needs of its existing clients, Scrimshaw will also be responsible for generating new customers and developing a long-term strategy for Intellifleet.
Mike Bingham, client services director, comments: “Our customers have been asking us for a more in-depth service and the Intellifleet system delivers valuable customer data to them, helping them to grow their businesses. The Intellifleet sales support system brings together a whole range of automotive marketing activities, ultimately helping our customers measure the return on their investment and support them in identifying new customers.”
Continuing, he said: “Tom is a highly experienced product marketing manager and his appointment shows our commitment to our Intellifleet offering. Tom’s knowledge and understanding of the industry and of product marketing will ensure he is a key part of the Intellifleet team.”
Scrimshaw said: “I am delighted to have joined Paragon, which is an exciting business with an exciting product. I hope that my previous experience will help to develop our clients understanding of the Intellifleet system and what it can offer them.”