Specsavers Corporate Eyecare is offering fleet managers a helping hand in driving home the facts about the risks and requirements of occupational driving.
To capture the interest of employees, Specsavers is offering an actual-size number plate with a 20.5metre length of ribbon attached. Instructions are included so that employees are able to check for themselves whether they would pass this basic legal requirement for driver eyesight.
Suzanne Randall, corporate account manager at Specsavers Corporate Eyecare, said: “The ribbon and number plate is a physical reminder of just how rudimentary the minimum requirements are for driver eyesight.
“According to the road safety charity, Brake, one in six drivers would fail an eyetest so this could prove a valuable exercise.”
Accompanying materials are also available displaying the facts about the risks faced by at-work drivers, explaining where responsibility lies and setting out the various eyecare options for drivers and their employers.
Randall continued: “HGV and bus drivers face much more stringent tests of health and eyesight because of the extra risk posed. Those who drive their own car or a company car for meetings or deliveries are also at increased risk.
“In fact, the Occupational Road Safety Alliance states that company car drivers have 50% more accidents than domestic road users. But it is still up to the conscience of the individual employer as to whether to implement more prudent checks.”
Accidents are costly to businesses and organisations not just in terms of the human toll but also in higher insurance premiums, repairs, long-term sick pay, legal costs and driver downtime.
Putting a driver eyecare policy in place may, therefore, actually reduce costs as well as improving the safety and wellbeing of employees, says Specsavers Corporate Eyecare.
For a free copy of the Driving For Work materials please call: 0115 933 0800
or email: firstname.lastname@example.org.