EIBTM 25 will extend the show profile beyond the meetings and events industry to incorporate business travel with a specialist exhibitor pavilion on the show floor.

The move follows post-show researchafter last year’s EIBTM confirmed that 57% of international hosted buyers who attended, indicated that they organise business travel.

As well as the pavilion, whe show will include a stream of dedicated education sessions provided by the Association for Corporate Travel Executives (ACTE).

The new Business Travel Pavilion at EIBTM will provide a dedicated meeting area for exhibitors to showcase their products to visitors and hosted buyers with a responsibility and proven budgets for corporate and business travel, plus there will be bite-size education sessions within the same area that will be free to attend.

Graeme Barnett, Reed Travel Exhibitions EIBTM event director said: "The incorporation of business travel to EIBTM is a logical extension to the current show profile and we are very excited about the new possibilities and increased return on investment that it will deliver for our exhibitors already operating in this field, as well as introducing new specialist buyers and suppliers to the event."