Fleet News

Audi reports another record sales year

It was another record-breaking year for Audi in 2012, with the company selling around 1,455,100 premium cars worldwide, 11.7% more than in the previous year.

Of these, a total of 123,622 Audi models found homes in the UK, an increase of 8.6% year-on-year which establishes another sales record for the importer.

The sales result surpasses the annual target of 1.4 million cars announced by the Vorsprung durch Technik brand in the summer of 2012 above all thanks to strong growth rates in North America and Asia.

With deliveries exceeding the previous year's figure by more than 152,000, this was Audi's second-highest jump in sales in the history of the company.

Only one year previously, in 2011, Audi had attracted around 210,000 additional customers. With around 110,400 deliveries (+0.8%) in December 2012, Audi again reached the strong sales total of the excellent final month of 2011.

In 2012, Audi achieved new record totals in every region worldwide, including in Europe.

“We managed to buck the negative market trend and continued to grow there, extending our lead as the strongest premium brand,” said Luca de Meo, member of the board of management of Audi AG for sales and marketing.

“Worldwide, our new models in particular gave us an extra lift over the past year, most notably the very popular Audi Q3: It has helped the entire Audi SUV family become a mainstay of our success, now accounting for one-quarter of all deliveries for the first time.”

In the UK, Audi has appointed James Douglas as its new fleet chief and in next week’s Fleet News he outlines his priorities for the German brand.


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Comments

  • Sarah - 18/01/2013 10:38

    Great news for Audi. Sadlt not for UK drivers who will see an increase on the lead times. Time and time again Audi fails to deliver on lead times. I find it amanzing that some people are happy to wait six months to get their new car. Fleets must be aware that this will have an increase on their costs. This situation wont get better if China keeps buying their product.

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