Allianz Global Assistance in the UK has secured a new agreement with Mazdato provide European roadside assistance for three years on all new Mazda cars sales from March 1.
As the existing supplier of Mazda's New Extended and Approved Used Warranty programmes, as well as its technical yotline, this new agreement builds on an existing relationship.
Through its partnership with Allianz, Mazda gains access to trained roadside assistance technicians to support all new Mazda owners - irrespective of the model of car they buy - whether they have broken down, got a puncture, lost their keys, run out of fuel or inadvertently filled it with incorrect fuel.
David Wilson-Green, aftersales director at Mazda said: "In a highly competitive market, it's essential that we deliver added value to our customers throughout their ownership experience. We have been working with Allianz Global Assistance for more than 20 years and they understand our business and are very customer focused.
"It is this focus that will help us achieve improved levels of repair rates and customer satisfaction whilst driving customer loyalty and parts sales. We are looking forward to working more closely together to get the most out of this growing partnership."
Lee Taylor, chief sales officer at Allianz Global Assistance in the UK, said: "This is a key win for Allianz and further illustrates the value we will bring to Mazda in supporting its objectives. We already provide Mazda's warranty programme and technical helpline, so the expansion of our services to include roadside assistance ensures we can further improve the service to Mazda owners."