Fleet News

Alphabet exceeds EV target as demand grows

Alphabet has surpassed the 700 electric vehicles (EV) milestone, exceeding its 2014 target for EV orders by 24%.

Since the launch of its EV consultancy service, AlphaElectric, in November 2013, Alphabet has seen a dramatic increase in interest from organisations looking to incorporate electric vehicles within their corporate fleets.

Following the launch of the service in 2013, the company has taken 738 EV orders, 143 more than its yearly target of 595.

Currently, more than 240 of Alphabet’s customers have at least one electric vehicle within their fleet, with key customers including West Middlesex University Hospital and Gnewt Cargo.

Jon Burdekin, head of consultancy sales at Alphabet, said: “The fact that we’ve exceeded our target is not only confirmation that our vision is correct and that we were right to place our full backing behind electric vehicles, but also of the value that our AlphaElectric consultancy service brings to customers.

“There is a clear appetite among organisations for electric cars and vans, and this is only going to increase as vehicles continue to drop in price and misconceptions are dispelled.

“As a result, in 2015 we expect to see the orders of electric vehicles continue to increase significantly.”

He continued: “There are often misguided perceptions around range anxiety and the cost of electric vehicles.

“As consultants, it’s our job to assess and prove the suitability of electric vehicles to a range of different customers, both in terms of funding and practical requirements. That’s why we ensure we regularly analyse our customers’ fleets to ascertain if there's a requirement or opportunity to integrate EVs.”

AlphaElectric aims to help fleet customers enhance their overall business mobility mix to include EV’s that support their traditional fleet.

Alphabet’s in-house ‘e-mobility’ experts provide advice and support to fleet managers on effective adoption of EVs, covering a range of areas from fleet analysis and vehicle selection to charging infrastructure and solutions to cover occasional long journeys.

The service is marque neutral, ensuring businesses have the right solution and vehicle mix for individual business mobility needs.


Click here for electric cars and hybrids best practice and procurement insight

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