British Formula 1 (F1) rising star Max Chilton has signed up as a brand ambassador for Alphabet.

Richard Schooling, Alphabet’s chief executive, said: “Max is part of a prestigious line up of British racing drivers who have entered the exclusive world of F1 and we are excited to support him in this highly competitive field.

“Alphabet is a truly global brand, focussed on people, mobility solutions and finding the right mix for long term collaborative relationships.

“We look forward to working with Max, who shares Alphabet’s passion for progress and achieving outstanding performance.

Chilton said: “As someone who also has a love of cars, performance and technology, I’m looking forward to my partnership with Alphabet and the impact I can have on making more people aware of the unique business mobility products and services they provide.

“Having learnt about AlphaCity I was impressed by its easy-to-use technology and forward thinking approach. Alphabet really is a thought leader in its field.”