Michelin’s new Cross Climate tyres, the first summer car tyres to be certified for winter use, will be a ‘game changer’ for UK Fleets, according to ATS Euromaster.  

It is currently working to secure stocks across its centres in time for the official launch in May.

The company reports that while take-up of cold weather tyres has been high among bluelight, utility and home delivery vehicle operators, a much smaller percentage of company car drivers have committed to changing tyres between seasons.

Peter Fairlie, group sales director at ATS Euromaster, said: “Fitting Michelin Cross Climate tyres will become a simple step businesses can take to significantly improve mobility, safety and duty of care year-round, without any of the perceived hassles associated with fitting two different sets of tyres.

“We’re confident our customers will be as excited in this new tyre technology as we are. Cross Climate tyres have the potential to be a true game-changer in the marketplace.”

ATS Euromaster predicts this new generation of tyres will play a complementary role alongside existing premium brand summer and cold weather tyre ranges, giving fleets and consumers far greater choice.

Fairlie added: “Our advice to business owners where employees frequently drive in snowy and icy conditions will be to continue to fit dedicated cold weather tyres, which are designed for optimal performance in all winter conditions. The rubber compound and tyre design in premium brand winter products ensures top quality performance on roads with snow or even black ice. However, they are not suitable for driving in hot weather.

“These businesses will be able to continue taking advantage of our ‘tyre hotels’ to conveniently store out-of-season fitments.”