Seat has delivered more than 130 Leon models to fleet drivers with the help of virtual reality headsets.

Using a personalised video deployed via a VR Gear headset and the latest Samsung S7 smartphone, 129 new Leon hatchbacks were presented to a group of drivers who will use the cars for field work with retail marketing agency Blue Square, who deliver ‘retail theatre’ for Samsung, bringing products to life for consumers in-store.

The virtual handover covered all of the car’s features, from operating the major controls to the in-car technology including the latest Full Link infotainment system, ensuring a comprehensive handover through a visual medium that can be re-watched if necessary.

Using technology substantially reduced the time required to deliver the vehicles.

Meeting a brief to generate excitement among the drivers, links with Samsung through both companies were utilised to execute the idea. 

Seat announced its own partnership with Samsung at last year’s Mobile World Congress, showcasing a Leon with connectivity technology incorporated to alter the car’s ambient lighting, climate control settings, favourite music and even a greeting message upon entering the car, as well as the ability to lock and unlock the car doors using a smartwatch.

Richard Harrison, managing director at Seat said: “Seat took the challenge of capturing the imaginations of a group of connected drivers, and the virtual reality concept proved a real success.

“Smartphone technology can be embraced to deliver cars to our customers in even more efficient and exciting ways by our dealers, whilst video content offers huge scope for personalisation, including capturing that all-important moment of collecting your new car. I’m sure this is just a glimpse of where we could be heading in the not too distant future.”

The vehicles were supplied by Seat Watford, part of the Spire Automotive Group. Funding was provided by Volkswagen Financial Services.

Michele Owen, fleet manager at Blue Square said: “We needed to change our existing fleet and the Leon is spacious, well-equipped and has the style to reflect our brand image. 

“I can only echo the positive comments of our drivers who appreciate the Leon’s stylish looks, but also the fact it helps them work effectively. It is a very safe and practical car, with great driving dynamics and real ‘wow’ factor.

“Communication with Seat has been excellent throughout and our contacts at Volkswagen Financial Services and Spire have been very proactive. Overall, the experience has been flawless.”  

Peter McDonald, head of fleet and business sales at Seat added: “It is a significant achievement to be selected by a technology-focused brand to deliver a fleet solution, and colleagues across our fleet operation have worked hard to ensure that Blue Square’s drivers have cars that exceed their expectations and a truly exciting start to their SEAT journey with a unique collection experience.

“The Leon is a firmly established leader in its class and continues to impress with its unbeatable combination of style, dynamics technology and affordability and I am confident that it will enhance Blue Square’s operations.