Seat has appointed Lucas Casasnovas to to head up urban mobility as the manufacturer looks to accelerate its plans to offer new services aimed at the city transport market.
Prior to taking on his new role, Casasnovas was Seat's global director of product marketing. He will now report to vice-president for sales and marketing and Cupra CEO Wayne Griffiths.
Griffiths, said: “Urban mobility is changing, and our role at Seat is to adapt our business and offer new solutions for the cities of today.
“Casasnovas will have the goal of consolidating projects currently in progress and boost future strategy regarding new mobility trends.”
Casasnovasto has previously worked for Roland Berger and VW Group, in both Spain and Germany.
In recent years, Casasnovas has been helping to redefine Seat’s product portfolio to develop it to new trends in mobility and micro mobility.
Its urban mobility strategy includes the Renault Twingo-like Seat Minimó concept car, which was presented at Mobile World Congress earlier this year, and the Seat eXS Kickscooter powered by Segway, which was led by Casasnovas.
Some of its mobility solutions will be presented on November 19 during the Smart City Expo World Congress in Barcelona.
Casasnovas has a degree in Industrial Engineering from the Polytechnic University of Catalonia (UPC) and has an Executive MBA from IESE.
He brings nearly 25 years of automotive experience to the role, after starting as a trainee engineer at Seat in 1996.