Transport for Greater Manchester (TfGM) is using a bespoke app from Fleetondemand to encourage shared and active travel in the city as part of the EU-funded IMOVE project.
The app gives travellers instant access to car hire, car clubs, trains, buses, Metrolink trams and TfGM’s Local Link Service and allows them to plan, book and pay for each journey using any iOS or Android device.
The project hopes to create a blueprint that, if successful, can be replicated across other UK cities
Fleetondemand is providing dedicated customer support to compliment the IMOVE app, digital marketing communications to engage with its end users and a data platform that offers instant access to detailed management reporting information. The insight captured by the IMOVE app during the pilot phase of the project will help TfGM learn about the benefits of MaaS and any potential barriers to its effective deployment on a regional scale.
Sam Li, senior innovation officer at TfGM, said: “The IMOVE pilot project is helping people who work in and around Manchester use the most effective mode of transport to get to their destinations, which includes commuting to and from work and business-related journeys. Its purpose is to encourage a positive change in travel habits, encouraging people to leave their own car at home and use shared or public transport, walk and cycle.”
Oz Choudhri, head of MaaS at Enterprise Holdings, which is among the delivery partners for the project, said: “Research shows that private cars spend up to 97% of their time parked, are usually older with higher CO2 emissions and add to congestion when used at peak times. We need bold action to change how people think about getting around, and the IMOVE project is designed to demonstrate there is a practical alternative to jumping in your own car.
“It brings together some of the largest transport operators in the country alongside a progressive attitude from local government to find a solution to one of the biggest problems facing urban areas. This is the first test of the Urban Mobility Partnership's proposal in action and, if successful, could be rolled out in other cities across the UK.”
In Addition to the IMOVE project for Greater Manchester, there are four other European Living Labs (located in Berlin, Madrid, Turin, and Gothenburg) currently investigating and validating IMOVE trials. The purpose of the overarching IMOVE project is to accelerate deployment and unlock the scalability of MaaS schemes in Europe, ultimately paving the way for a ’roaming’ service for MaaS users on a European level.