One size does not fit all on training

More than quarter of a century of experience enables DriveTech to provide solutions to lower risk and enhance driver safety.

Driving for work involves significant risk. This was confirmed by the Department for Transport’s recent British Road Safety Statement, which said “around a third of road traffic collisions involve a person at work”.

Employees are in danger and employers need to act.

This is a stark reminder that driver risk and driver safety still need to be at the top of every fleet manager’s agenda.

Having a robust and focused occupational road risk programme which covers every employee who drives for work, whether they drive a company-owned vehicle, or even their own, is key.

For employers, the challenges are managing:

• Fleet running costs - minimising damage to vehicles to avoid hikes in insurance premiums, uninsured and other on-costs.
• Safety of employees - reducing impacts on driver, either physical or psychological.
• Compliance - ensuring duty of care and minimising company exposure under both health and safety and corporate manslaughter legislations.
• Brand reputation - maintaining the reputation and brand

Driver risk management programmes can ensure that you’re both minimising risk and driving a better business. That’s the essence of what DriveTech does.

DriveTech has more than 25 years’ experience in delivering driver education to many organisations to help reduce their occupational road risk.

The days of managing risk by delivering the same driver training to every driver – the ‘sheep dip’ approach – are long gone. Organisations now rightly expect that the money they invest in driver training not only means safer drivers and duty of care compliance, but that it also delivers significant financial cost savings.

At DriveTech, experience tells us that one size does not fit all. We’re in the business of challenging driver’s core beliefs and changing hearts and minds. We call this driver ABC – attitude, behaviour and competence – and each driver is different!

So, how do you tailor a course to the needs of the driver? We believe gathering data about your driver, you might call this a ‘driving DNA profile’, is the best approach.

Clearly, online assessment results, points on a licence and collision statistics can all play a part in building up an individual profile. In addition, the use of in-car telematics delivering real-time data on speeding, acceleration and braking profiles can also help piece together the jigsaw.

In-car cameras – both forward and rearfacing – can bring new insights.

Driver biometrics, an emerging technology that identifies stress events while driving, will also play its part in the future.

Building this information at an individual driver level, and then aggregating this data to give an overall view of an entire business driving community, is very powerful and delivers real insight.

Here at DriveTech, we provide the knowledge, experience and solutions to lower risk and enhance driver safety. We do this by helping you to collect, analyse and act on the data available, ensuring driver training works for you, your drivers and your bottom line.

For more information call 01256 495732, email tellmemore@drivetech.co.uk or visit drivetech.co.uk