Despite looking after four million vehicles and 10 million other equipment assets globally, AssetWorks is barely known outside of its home market in North America.

This sleeping giant of the fleet industry is about to awaken, though; those running the business believe now is the right time to shout about its success.

As UK managing director Mike Gadd (left) explains, previous company bosses have been content to quietly grow the business over the past 40 years.

“Very little is known about our brand in the UK, our presence has always been low-key," says Gadd, who joined the company two years ago.