Fourways Vehicle Solutions has boosted its business development team by recruiting Gemma Bathurst and Andrew Plenderleith, who will assume the roles of business development managers.

With a combined 20 years’ industry experience in roles encompassing account management, sales, fleet management, business development and customer service, Bathurst and Plenderleith will add further weight to Fourways’ business offering.

After nine years of steady and successful growth, leading to an already strong industry standing, the Shropshire-based company is now focused on a period of business development, complemented by a recent re-branding exercise.

Andy Brown, Fourways Vehicle Solutions’ managing director, said: “With these appointments, I believe we have made a very positive statement.

“I am incredibly pleased to have employed such capable professionals in Gemma and Andrew; people who know the vehicle rental industry inside out and will add tremendous value to our entire operation.

“This is a hugely exciting time for Fourways Vehicle Solutions, as we undergo a transformation of sorts. We have significantly invested in our online presence, with a total brand refresh, website and social media strategy.

“Expanding our Business Development Team is another positive step and one that I believe will pay dividends.

“The business has established a firm reputation for outstanding customer service - our customer-focused approach ensures customer satisfaction and that we always deliver our commitments.

“With this in mind, expansion is naturally high on our agenda, but we will simultaneously maintain and build upon the terrific relationships we already hold with our current customer base.”