Accident management company Easi-Drive has appointed Emma Entwistle as marketing manager.
Entwistle joins the 130-strong Manchester-based firm from the social housing sector. She has a wealth of experience in delivering cultural change in organisations and developing bespoke strategies that improve the customer experience.
She said: “Easi Drive’s growth has been impressive over the last 10 years. I was attracted to the business due to its success so far and its engaging, go-ahead culture.
“The directors have shaped a company with customer service at its heart and have maintained these values during a period of considerable growth, which is no mean feat.”
She continued: “The firm takes huge pride in delivering the best service it can to all stakeholders. The focus now is on harnessing the growth, staying true to the culture and continuing to position Easi-Drive as the best accident management company in the business.”
She will manage the delivery of a fully integrated marketing and communications campaign for Easi-Drive.
Gareth Berry, director, said: “We are delighted to have Emma on board. She will be a great asset to the business.
“We were impressed by her skill set. Her goals are to build on our positioning, maintain our brand image and to continually improve the reputation of our business with our target audiences.”
Easi-Drive was established in 2001 by Simon Bellamy, and is currently ranked as the fifth largest accident management company in the UK.