Renault is hoping to  spark more interest in its Zoe electric car with a series of retail-focused customer and marketing initiatives.

Renault has launched a new battery hire option for lower mileage retail customers. Available with all new Zoe orders, from £45 per month, when taken over a three-year term, based on 3,000 miles per year, it offers a more cost-effective alternative tailored to those doing shorter journeys on a regular basis.

The new package sees the Zoe Dynamique available, until March 31, on Renault Selections PCP from £189 per month, with a deposit of £1,720, including a £1,000 customer deposit contribution.

That’s on top of its Renault 4+ package which includes four years/100,000 miles warranty, roadside assistance and routine servicing (four years/48,000 miles).

From this month, Renault is also offering Selections 500. The new customer loyalty incentive, which includes Zoe, guarantees £500 as a part-exchange bonus towards a new Renault model at the end of a customer’s finance contract.