Manheim holds its largest online auction

09/04/2014 in News Home

print twitter fb in
Was this article useful?

Click the thumbs up >

Manheim has hosted its largest online auction to date, with manufacturer Nissan achieving 100% conversion at a special closed sale for its franchised network.

The closed auction, which featured 170 Nissan cars, saw more than 40 dealers in attendance and included ex-management stock.

Every vehicle was sold, with the total value achieved on the day reaching £2.7million.

Designed to complement the existing physical auctions, the online auctions are part of Manheim’s new direct trade sales programme and are based on the company’s existing Simulcast technology.

The auctions feature a live auctioneer taking bids and enable the franchised dealer network to source vehicles easily and efficiently, from a computer or from a mobile device.

Ajay Chauhan, remarketing manager at Nissan, said: “We’re thrilled with the results of this online sale. We were very impressed with the number of buyers that logged into the sale and the Manheim Online team provided a fantastic auction. The technology is robust and very user-friendly for the Nissan network. We have already got another sale in the diary and we look forward to continuing our relationship with Manheim and planning bigger, better and more exciting events over the next few months.” 

Dave Parry, general manager at Manheim, said: “Nissan continues to look for innovative ways to remarket its stock and support the franchised network in sourcing quality used vehicles. Our online auctions fit-in perfectly with that strategy. The hard work of the Nissan and Manheim teams in the run-up to the event really paid off and we’re delighted to have offered buyers the ultimate auction experience. The online auction capability that Manheim has developed is unique in the marketplace and is an integral part of the company’s ongoing strategy.”

Nissan and Manheim have announced that the next online sale, which is to be supported by Leaseplan UK, will take place on April 22, 2014.


Fleet News
email 01733 468655


Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!



(no need to login)

Your name:

Your email:

(will not be shown)

Please enter the code above.

Notify me when people reply

Click here to login to leave a comment

Comments (0)

How secure is your fuel payment solution?

The fuel card market is failing fleet managers when it comes to security. The industry's heavy reliance on magnetic stripe cards is a significant weak spot in modern-day card security- a weak spot criminals are keen to take advantage of.
How can Telogis Route save you time and money?
It is increasingly important to get visibility into tomorrow’s plans today.  Click here to download this ebook to explore the benefits of route optimisation technology.
Advertisement Feature: 
Introducing Electric Vehicles into your Fleet.
Every organisation in the UK is looking for new, more efficient ways to meet the increasingly complex demands of keeping their business moving.

© 2015 Bauer Automotive
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)