Hitachi Capital Vehicle Solutions has built on its daily rental business proposition whilst simultaneously driving growth over the past 12 months. 

The new focus concentrates on delivering a consultative partnership to more effectively control customers spending and costs when it comes to daily rental for any type of vehicle, from company car to HGV.

The strengthened offering, says Hitachi Capital, has three distinct key elements; focusing on providing greater value for money through increased monitoring and management of customers’ daily rental activity; reducing CO2 emissions in order to cut costs and satisfy increasing CSR requirements, and finally, reducing the number of rental days, which will impact directly on the overall costs.

The change has been overseen by head of rental solutions Kathleen Whittam who, since joining Hitachi Capital last year, has achieved a 4% overall business growth against a backdrop of providing a more efficient solution for customers by cutting the length of rental periods.

The refocus comes as Hitachi Capital’s award winning Fleetondemand cloud-based daily rental system approaches its first year in service. 

Firmly placing customer service at the forefront of the business, Hitachi Capital adopted Fleetondemand for its bespoke functionality, allowing customers to book hire vehicles over the internet at any time of the day, speeding up the entire rental process.

Kathleen Whittam, head of Rental Solutions at Hitachi Capital Vehicle Solutions, said: “Having invested in building and strengthening our new proposition, we have secured our future in the rental market.

“The success already seen from Hitachi Capital’s proposition highlights the necessity to maintain a clear focus on customer needs, with businesses still very conscious of getting the most value for money possible. 

“Our focus now is to continue to get closer to our customers to deliver against their needs whilst simultaneously growing the business.”

 

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