CitNOW, provider of video support services to the automotive industry, has appointed Chris Lacey as non-executive director.

Lacey will help the company through its next period of expansion, as more dealers and retailers recognise the unique benefits that the CitNOW program brings to dealerships’ financial results and customers’ experience.

CitNOW is currently providing sales and aftersales video services to 15 UK vehicle manufacturer brands (OEMs), and has its systems installed in more than 1,000 dealerships.

Alistair Horsburgh, CEO of CitNOW, said: “Our future business plan includes considerable growth and expansion in a number of countries with an ever increasing customer base. Chris has a long and successful automotive career and has operated in a variety of diverse markets with many hundreds of dealers.

“In appointing Chris as Non-Executive Director, both the company and its customers will benefit from his overall commercial business experience. The CitNOW Board values Chris’s skills and expertise and knows that his contribution will be beneficial in many areas, thus ensuring that the company continues its development successfully and at the pace planned.”