Enterprise Rent-a-Car aims to provide any type of vehicle over any time period through its fleet of more than 97,000 vehicles and puts business mobility at the heart of its strategy.

The company operates from 420 branches, with locations in 17 of the UK’s largest airports.

Its Car Club operates round-the-clock, seven days a week, with 1,500 cars ready for use at any time in 19 major cities.

Last year Enterprise invested in a customer engagement programme to pinpoint its fleet challenges. The outcome was a new accident management system which allows for three-way communication between it, repairers and fleets. The goal is to reduce downtime and improve key-for-key time for all vehicles off the road.

Customers can access all of Enterprise’s services through one online booking platform, be it car, van or HGV and the tool can ensure employees only rent vehicles under a particular emissions threshold.

To fulfil customer requirements effectively, Enterprise’s internal booking system, ECARS, allows branches to see the available stock in neighbouring sites and move vehicles where required. During high-demand seasons, business customers also get priority.

Due to its extensive network, Enterprise is able to offer fixed price delivery and collection or a free-of-charge pick-up service.

Fleet customers enjoy an enhanced service level. All vehicles are valeted and undergo a 25-point safety check before being delivered. A graduate management trainee will attempt to meet the customer to perform a full handover.

Last year 95% of customers were ‘satisfied’ or ‘completely satisfied’.

Picture caption: Giles Bolton, head of finance at award sponsors Grosvenor Leasing, presents the award to Joanne Vickers, national sales manager – fleet and leasing, Enterprise Rent-A-Car

Finalists

• Avis
• Enterprise Rent-A-Car
• Europcar
• Hertz UK
• Reflex
• Thrifty Car & Van Rental

Judges’ comments

Enterprise Rent-A-Car has integrated its car club services with it daily rental branches so fleet customers can be advised when an hourly rental might be preferable to a daily one. It has also broadened its commercial vehicle range and developed a new accident management system in response to customer feedback.

Awards video