ICFM is to focus on how big data is transforming the long-established fleet management model and how the unprecedented stream of information will help managers drive efficiencies in its next masterclass event.

The event will take place at the NEC, Birmingham, on Tuesday, October 3, from 10am-noon, and speakers will highlight how technology is reinventing the way both fleets and the whole arena of corporate travel is being strategically managed. The masterclass is free to attend.

Delegates will hear from:

• ICFM chairman Paul Hollick, managing director of global mileage audit and fuel expense management specialist TMC (The Miles Consultancy), who will highlight how ‘big data’ and information feeds directly from expense systems, employees and vehicles are providing fleet chiefs with critical in depth information on where, when and how employees are travelling and the insight enabling greater cost control over key cost areas notably: fuel/mileage management, optimised vehicle selection and service, maintenance and repair.
• Justin Whitston, chief executive of Fleetondemand, a business MaaS specialist and the developers of Mobilleo, an online platform that combines all modes of business travel - company cars, rental cars and other forms of corporate travel including planes and trains - into one smart mobility solution designed to reduce both journey costs and administration.
• ICFM director Martin Evans, managing director of fleet and asset management software company Jaama, who will explain why it is vital that ‘big data’ from vehicles and suppliers is fed directly into sophisticated software management systems enabling detailed analysis of cost areas and the more effective and efficient management of drivers and journeys as well as vehicles.

Hollick said: “It is vital that ICFM highlights how the fleet and business travel sectors are converging within the mobility arena.

“Technology and the arrival of ‘big data’ is behind that transformation, which is being driven by motor manufacturers, contract hire and leasing companies and business travel providers.

“It is critical that fleet leaders, who are increasingly becoming mobility providers, embrace the new world of ‘big data’.

“The traditional fleet manager role of managing vehicles and drivers is over - or at least coming to an end - and the age of the mobility manager is arriving.

"Our third ICFM Masterclass will point the way forward for fleet decision-makers and explain how technology and ‘big data’ will drive efficiencies across corporate travel. We are at the start of a new era - mobility management - and it is one fleet decision-makers must embrace.”

ICFM launched its masterclass programme earlier this year with the aim of tackling the ‘big issues’ facing fleet leaders with expert speakers.

It has already held events focusing on this year’s tax changes to car salary sacrifice scheme and cash or car allowance rules and occupational road risk management.

• The masterclass is free of charge for ICFM members and non-members. For further information and to book a place email the ICFM hub at administration@icfm.com