SalesMaster has expanded its ongoing relationship with Inchcape after the dealer group adopted the firm’s Fleetbase platform for its business sales division.

Inchcape, who is already utilising SalesMaster’s Stockbook program across its retail brands, chose Fleetbase for the ease in which it can standardise customer quotations, invoicing, stock checking and reporting on one user-friendly platform.

Inchcape’s fleet director Gary Nicholls said: “The market in which we operate is evolving at a rapid pace.

To ensure Inchcape meets the current and future needs of our customers, we trialled the Fleetbase system on one of our premium marques and it quickly became apparent that the dedicated platform was facilitating an uplift in sales performance and importantly customer communication and customer satisfaction.

“After the brief trial, we took the decision to roll out Fleetbase across a multitude of our brands.

"It provides a group-wide end-to-end tool where our cross-brand franchises can check stock within the group in real time, generate professional and accurate quotations for business customers as well as process invoicing from any digital device, across multiple teams and locations.”

SalesMaster’s managing director Chris Stott said: “We are delighted to grow our relationship with one of the world’s foremost automotive retailer groups. Inchcape represent a strong portfolio of fleet brands with a complex set of individual fleet and ordering systems, this is until now.

“Fleetbase negates the complexities of multiple platforms by giving complete visibility across multiple sites or a large multi-brand group. In our experience, successful fleet businesses are built around efficient administrative processes, accurate cost control and top customer service.”