Apollo Vredestein has welcomed John Cowderoy as its new regional sales manager.

As part of a reorganisation of the UK sales team, Cowderoy (pictured) will be covering a newly-created region in the south of England.

He brings with him 30 years of experience and previously worked as a managing director for Point-S UK.

“I see my role here as promoting commercial success through building client relationships that result in revenue growth for both parties,” said Cowderoy.

Apollo Vredestein’s country manager Karl Naylor said: “John’s appointment is a significant investment in continuing and further developing this approach. John’s experience clearly demonstrates his capabilities in collaborating with customers on their sell-out and marketing strategies.”