“It’s a fuel card with an optimised network,” says Davenport.

“We look at where the client operates and then decide the best network for them to go on.

"The cheapest fuel is usually at the supermarket forecourts but if 60% of your workforce isn’t within a reasonable distance of one it makes no sense to drive there to fill up.”

Accurate mileage capture

Fuel management can also be linked to Motiva’s telematics product, MoTrak, overcoming the issue of drivers submitting mileages.

“Within our telematics product we’re able to put in the postcode of all the fuel stations within the network,” explains Davenport.

“We can geofence them and we know when the driver visited the fuel station and what the mileage was at that point. To some degree they don’t have to tell us.

"Some cross reference work can be done to check it.”

MoTrak is available to non-contract hire customers as a separate product, as well as existing customers.

It launched in 2009 and is currently fitted to 1,500 vehicles – both cars and vans.

Davenport expects the number of telematics units to grow to 2,500 this year.

“It’s not just about tracking, it’s about added value,” he says. “We use the telematics data to highlight where fleet and driver efficiencies could be made.”

Motiva Group history

1986: Founding member of Motiva Group, M-Way vehicle rentals (specialising in van and truck rentals), is established.

2001: Peter Davenport founds Motiva Vehicle Contracts. A holding company (MKC
Holdings) is created to house M-Way and Motiva Vehicle Contracts.

2005: Motiva Vehicle Contracts enters the FN50 at No 47.

2006: Motiva Vehicle Contracts does a reverse takeover of parent company MKC Holdings. Peter Davenport, Gary Williams (group operations managing director), Richard Dawson (strategic sales director – corporate) and Jeff Ball (strategic sales director – SMEs) all become shareholders.

2009: MoTrak launches.

2010: Lite-Lease launches.

Factfile

Group chief executive: Peter Davenport

Year joined company: 2001

Contract hire fleet size: 3,865

Rental fleet size: 672

Average contract hire term: 46 months