He said: 'The industry is well-known for its wind-up merchants and I was convinced someone was attempting revenge on me for previous encounters. It took a fax and several telephone calls before I began to think that it might be real. Even then it took a long while before I was convinced.'
He was handed the prize at the VW stand on the last day of the Fleet Motor Show. Price has pledged to give the holiday vouchers to two charities, including an organisation which sends sick children to Disneyland.