Simultaneously the company announced that the build programme for the car would see a £400 million investment at its Cowley factory in Oxford. The programme will see £250 million invested at the plant and a further £150 million invested in supplier tooling, along with significant investment by the suppliers. Rover Group will create 1,000 new jobs and up to a further 5,000 will be created in the component supply industry.
The new car will be built on new manufacturing facilities at the factory. They include a new paint plant, a new body-in-white facility with 160 robot stations, a new vehicle assembly hall and a vehicle validation centre. Rover Group chairman and chief executive Walter Hasselkus said: 'This new vehicle is a key element of the BMW Group product strategy and will make a significant contribution to the continued success of the company.'