Fleet News

Fiat reshapes fleet support operation

Fiat Auto has completed a major reorganisation of its corporate structure to strengthen its position in the European fleet market.

The corporate, rental and leasing and public sales departments have merged with the used car operation to create a new division called Mercato Aziende — or Corporate Market.

Giorgio Brayda has taken over the Public Bodies and Special Clients business. Although this is an international role, Brayda will also be responsible for Fiat sales to state-owned customers in Italy.

Fiat's rental activities are now managed by Pietro Liotta, while Claudio Di Stefano becomes responsible for the corporate and fleet sales office - Vendite Aziende.

The Direzione Marketing Aziende, or fleet marketing division, is now run by Pierre Brezillon.

The new operations are playing a big role in the launch of the lower medium sector Stilo range. Fiat wants the Stilo to significantly expand its profile among companies and drivers who have not considered the brand in the past.

'This new team, within which the international account managers will operate, is our response to the need for a closer relationship between Fiat Auto and our main corporate clients,' said a Fiat spokesman.

'European fleet sales are extremely important to Fiat, and we want to make sure we can compete at the highest levels for corporate business.'

The division is managed by Fleet and Corporate Business sales and marketing director Marco Saltalamacchia.

After the Stilo launch this year Fiat is planning a host of new models that will feature in the fleet range.

Future models include a Punto-based minivan, a large minivan, and an upper medium car that covers the market the Croma used to occupy. This car will be based on General Motors' Vectra platform.(December 2001)

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