Franchised dealer director Alan Pulham said such a move was essential for the continued success of the retail motor sector. Speaking at the Motor Finance Convention, he said: 'The UK vehicle market is driven by market share. Against this background dealers are under constant pressure to meet higher and higher registration targets at the expense of margins.
'For the past two years we have seen record new car registration figures and some believe that, given the general state of the economy, employment, interest rates and house values, this could be repeated in 2004.
'In this environment the consumer is king and will demand the unreasonable in the least time possible at the best price possible. Whether we like it or not this is the market and we must do whatever it takes to make the best of it.'
Pulham added: 'The continued partnership between all agencies will ensure that we meet our legal obligations. It is also critical to the professionalism, success, and advancement of the sector.'