So how can practitioners of this form of alchemy use the web to display their craft adequately? Dent Wizard is one of the leaders in the field of PDR, as its website makes plain: you can access the site from the .com or .co.uk address and have a choice of UK, US and European sites. You’ll know you’re in the wrong one if it’s in a foreign language or has ‘Ding Shield’ in the menu.
The design across each portal is striking: not much text, big print, big pictures, stylish shades-of-grey colour scheme. Certainly not the norm and an impressive opening point. From here, you access background information about the company, an explanation of PDR (it doesn’t involve dry ice, we’re assured) and FAQs on points such as insurance and RV implications.
There is a section dedicated to hail damage (written in a different font to the rest of the site), a dealer programs section and the most comprehensive section on employment opportunities within a company I have seen online. It outlines – again – the company history, the PDR process, brief salary details, training, vacancies and – at last – some pictures of the kind of challenges facing technicians.
This is the letdown for an admirably comprehensive site. You will learn a considerable amount about the business and the PDR process but, having absorbed all this information, what do you naturally want to see next? Some proof. The site cries out for some ‘this is how we pulled a car owner back from the brink of despair to a state of nirvana’ examples. The nearest we get to this is some pictures of the kind of panel damage Dent Wizard can tackle in the ‘Seeing is believing’ section and a diagram showing what the firm won’t touch. But the company must come across some real ‘humdingers’ (excuse the pun) to tempt us and the site would improve greatly in terms of its visual appeal and the impression gained of the company. Jeremy Bennett
The site: www.dentwizard.com