Fleet News

Web watch: we review what’s hot on the ‘net

PERRYS, the automotive dealer, has redesigned its website, which was first launched five years ago.

Customer feedback collected has led to many a nip and tuck, starting with an overhauled homepage.

It is clean and tidy with a red and white colour scheme. This may not dazzle but it makes for easy viewing.

Perrys prides itself on having a ‘one click away’ system that lets visitors access what they want from the site quickly.

Links are also available through to the latest deals and company history. A dropdown menu system is also available from the homepage, allowing users to search for a vehicle by manufacturer, model and price.

A list of Perrys’ dealers’ addresses and phone numbers can also be viewed via the homepage. Click on the ‘more hot deals’ link on the homepage and users are presented with several different choices.

They can view new cars, as well as final reductions that are about to be pulled off the shelf. Emails can be sent to users who want to be updated about the latest new deals.

Perrys holds the franchise for 13 different manufacturers spread throughout a nationwide dealer network. This width of product makes the site an ideal place to turn to for an outright purchase fleet.

One of the highlights of the site is the payment calculator. Users can calculate what car they can afford by entering deposit and monthly repayment’s figures. This method gives customers a clear idea of what they’re looking for, allowing them to make an informed choice.

Perrys says that its new website was designed for ‘maximum searchability, minimum scrolling and simplicity of use’. It manages it well, with a simple navigation system and a no-nonsense approach to website design. There is liberal use of colour and graphics, but it aids in a non-confusing design.

We like: Choice packed homepage

We don't like: Cold design may prove to be a turn off for some

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