Fleet News

Niche vehicles confuse customers and hit RVs

THE continued introduction of new specialised niche and crossover cars is confusing customers and adversely affecting residual values, it has been warned.

EurotaxGlass’s, which publishes Glass’s Guide, says the lines of car size and function are becoming increasingly blurred and the effect on RVs is likely to continue unless understanding improves.

Cars it has singled out include mini-MPVs such as the Fiat Idea, Vauxhall Meriva and Renault Modus, larger volume-brand models like the Vauxhall Signum and premium cross-over vehicles including Audi’s A6 Allroad, Volvo’s XC70 and the Mercedes-Benz R-class.

Adrian Rushmore, managing editor at EurotaxGlass’s, said: ‘The appeal for manufacturers is to create a new niche that has not been exploited before in the hope that they will be able to attract a new type of customer.

‘However, it is apparent that some models are failing to make their mark on the consciousness of the consumer. Until popular acceptance of the merits of some of these specialised new niche sectors improves, manufacturers may need to limit availability to avoid damaging falls in values.’

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment

Comments

No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee