Loss turns to profit for D&B

DUN & Bradstreet uses a Safe Driver Draw to encourage employees to remain claim-free for a year.

All those who have a totally claims-free year stand to win the use of a luxury car for a week. This is combined with a regular fleet driver training programme and a range of other initiatives.

It has been such a success that the the fleet department has been turned from a cost centre into a profit centre, because it now generates £100,000 a year by helping run other companies’ fleets.

But the business information specialist isn’t afraid to give drivers bad news if they do have accidents.

Any driver responsible for an ‘at-fault accident’ has to attend a half-day refresher training session, as well as pay 5% of the repair cost, and regular colliders could find themselves with a used car rather than a shiny new one.

Each company cost centre pays a modest insurance charge, based on the previous year’s premium, and then pays the first £200 of every claim, plus a £150 internal administration charge to process it.