Thousands of transport businesses from across the UK will battle it out to be crowned Google’s “e-champion” in a nationwide competition to find some of the country’s best websites.
The Best of British Web Competition aims to inspire businesses offering transport services to make the most of their websites and reap the business rewards of being online.
The competition is part of Google’s continued efforts to help small business get online for the first time.
Over one and a half million SMBs in the UK are run entirely online, with no offline premises, according to a recent survey by IPSOS. Entrepreneurs with web know-how have learnt to capitalise on the internet without incurring some of the usual start-up costs.
Google is determined to help more transport businesses take advantage of the internet’s potential and help the UK economy grow by encouraging SMBs to use its free and simple website builder at www.gbbo.co.uk.
Google is also aiming for 50,000 businesses to download its new website guides by the end of the year to help small businesses improve their existing online presence. To this end, and as a helping hand to businesses seeking the coveted “e-champion” title, the brand new Google Guides offer expert hints and tips for businesses looking to improve their existing websites, and are available for free online.
Matt Brittin, managing Director, Google UK, said: “We know the UK transport industry is bursting with fantastic websites so we’re excited about searching for the very best. “
The competition is free to enter and is open to all transport businesses that operate in the UK with 50 full-time staff or less.
Businesses can enter online today by providing details of their website at www.gbbo.co.uk.
The competition closes on June 26, 2011, when a panel of experts will judge the entries based on several criteria including web design, usability, content and web standards.
Entrants will be asked to explain how the website has impacted their business, how they promoted the website and the results they have seen.
Gareth has more than 20 years’ experience as a journalist having started his career in local newspapers in the 1990s. Prior to joining Fleet News in 2008, he worked in the public sector as a media advisor and is currently news editor at Fleet News.
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