Kwik-Fit Fleet is to increase its focus on winning outright purchase fleet business, as well as continuing to partner Britain’s largest contract hire and leasing companies, with the appointment of Martin Towers to the post of corporate and national sales director.

Towers (49) has a near 20-year fleet industry career behind him and will lead Kwik-Fit Fleet’s 13-strong sales team. He reports to Kwik-Fit Fleet sales director Peter Lambert and takes over from Peter Bennett who left the company earlier this year.

As corporate and national sales director, Towers manages both sides of Kwik-Fit Fleet’s sales departments - corporate account managers, who handle relationships with contract hire and leasing companies, and area sales managers, who manage partnerships with outright purchase fleets.

He said: “Over the years Kwik-Fit Fleet has been hugely successful in winning business from the major leasing companies and our very strong focus in that sector of the market will continue.

“However, we are putting an added emphasis on relations with outright purchase fleets and look forward to taking our product offering to more of those organisations.”

Kwik-Fit was launched as a supplier of tyres, batteries and exhausts but today the company is a one-stop shop for all car and van service, maintenance and repair requirements as well as MoTs and tyre safety checks to help fleets meet their occupational road risk management obligations.