Infiniti has appointed a new partner for the Netherlands as the brand embarks on an ambitious plan to dramatically grow its sales over the next five years.
Visscher BV will initially take over operation of Infiniti’s flagship Centre in Amsterdam but intends to expand the Dutch network by a further two sites over the next 18 months. By adding Infiniti to an existing and long established portfolio which includes Renault, Nissan and Dacia, Visscher now represents all of the European brands in the Renault-Nissan Alliance. Although Infiniti is the first premium brand for Visscher, the company has solid experience marketing luxury cars not least Nissan’s GT-R.
“I am delighted to welcome Visscher BV into the Infiniti family,” commented Infiniti Europe and Middle East vice president, Bernard Loire. “They have demonstrated that they share with us a commitment to providing Dutch customers with welcoming hospitality and attentive client care which are both core to the Infiniti brand.”
The appointment comes shortly after the introduction of the Infiniti M35h, the world’s fastest accelerating full hybrid. It is also one of the most efficient producing low emissions for a car of its size and performance, an increasingly important demand in the Netherlands. Visscher BV will grow Infiniti’s market share in the country as the brand grows its product range with the addition of four-cylinder engines, a zero emissions vehicle, and a luxury compact car that will be influenced by the ETHEREA concept car.