Fleet News

Yodel appoints new chief operating officer

Yodel has announced the appointment of Keith Basnett as chief operating officer.

Basnett joins Yodel following eight years at digital department store Shop Direct Group, with brands including Very.co.uk, Littlewoods and Isme, where he was group chief operating officer.

He brings a wealth of retail expertise to Yodel, particularly in running complex logistics operations and customer service. He played a key role in the integration of Littlewoods Home Shopping and Shop Direct (formerly GUS) and has previously held senior positions at N Brown Group, Freemans, Hutchison Telecom and American Express.

At Yodel, Basnett will be responsible for Yodel’s operations and the delivery of over 150 million parcels a year.

Yodel’s executive chairman, Dick Stead, said: “Keith is a strong addition to our team as we reaffirm our position as the UK’s leading parcel delivery company. As internet retailing and home shopping continue to show significant growth, Keith is perfectly positioned to help us navigate an ever changing industry. His experience in retail, customer service and logistics management will be invaluable as we build on our existing success and look to grow the business further.”

Basnett said: “This is an exciting time to join Yodel, and I am looking forward to playing a key role in the company’s future, building on existing partnerships and welcoming new clients on board.”

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment

Comments

  • unhappy customer - 21/06/2013 17:01

    The best he can do for the company is shut it down! Nothing but rubbish and lies yodel is, they only care about money and not the customers or the customer parcels

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee