Fleet News

MyDrive appoints Anthony Keyworth as chief operating officer

Insurance telematics specialists MyDrive Solutions has appointed former EE director, Anthony Keyworth, as chief operating officer.

Tasked with overseeing MyDrive’s continued growth, Keyworth will be responsible for developing the company’s product portfolio and support operations while maintaining business critical relationships with key customers and partners.

He brings significant corporate experience to the MyDrive management team having spent the last 12 years working in the telecommunications industry for a number of major players including Orange and France Telecom. During that time, Keyworth’s successes include the establishment of an international line of business for machine to machine and launching the first fixed mobile converged offer for Orange. As director of B2B strategy & products at EE, he led the B2B launch of the new digital brand and 4G and fibre networks. Prior to that, he held operational roles in PepsiCo and the Royal Navy.

Keyworth said: “Having worked in large global corporates for a number of years, I relish this opportunity to shape a growing organisation in a developing industry. With our software and cloud capability, I am excited at the prospect of working in an agile team so we can be responsive to our customers, wherever in the world they are. I look forward to maintaining MyDrive’s position as a pioneer in the telematics field.”

Linden Holliday, CEO of MyDrive Solutions, said: “Anthony’s knowledge gained through years in the telecoms field is a welcome addition to our growing management team. With M2M capability a key requirement in the telematics space, I am confident in saying that Anthony’s experience will prove invaluable as we look to expand the business globally.”

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