More than 1,300 orders have been placed for the new Peugeot 2008 as deliveries officially begin.
Demand is two-thirds diesel with the e-HDi 92 in Allure trim accounting for 20% of orders so far.
The e-HDi 115 in Feline trim is the second most popular model. All 1.6 litre petrol and diesel models in Allure and Feline specification come with Peugeot's unique Grip Control as standard.
Neil Moscrop, director of sales at Peugeot UK said: "We've been thrilled with the number of customers who have made a concrete commitment to the 2008. That the two higher-grade trim levels are getting so much attention shows what a fantastic product we've got, both in terms of specification and value for money."
Colour choices for inital orders have a heavy white bias, with Bianca White taking 36% of orders. Second most popular is Pearl White with 18% take-up. It means that together the two white shades are accounting for more than half of all orders. Cumulus Grey is the third most popular colour, with 14%.