COMPANY cars could be fitted with wheel hub adverts as patented free-wheeling HubAds come to the UK in 2003.

The non-rotating adverts were developed in the US and are used in other countries, and an American car dealership with the HubAds fitted to one of its demonstrators found five cars following the vehicle back from the test drive to find out how they worked. The hubcap adverts remain stationary while the vehicles drive along, and HubAds will be initially available to fit to buses, taxis and trucks.