MAJOR changes at Kwik-Fit, including its fleet division, are paying dividends for the company's fleet customers, with improved services and a rocketing demand for business, according to a senior executive.

Last year, fleet decision-makers were invited to help shape the future of the fast-fit company once a majority of the firm had been sold to CVC Capital Partners by Ford.

Tim Parker, brought in to run Kwik-Fit, has overseen major changes at the firm, including the closure of loss-making divisions and the streamlining of management.

Mike Wise, sales director of Kwik-Fit Fleet said: 'We are working with suppliers and partners to create new efficiencies and we are going into 2004 very confident about sales and profit.'

Some of the strongest growth areas include the firm's tyre management service, which currently covers 650,000 cars and could reach one million within months. Fleets and leasing companies can pay a pre-determined monthly fee for tyres on a per vehicle basis.

The payment is based on tyre size and the length of the car's fleet contract, so firms can budget their costs exactly, with any overspend underwritten by Kwik-Fit Fleet. Wise said the firm is also seeing rocketing demand for its Hometune service among fleets.

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