Drivology has launched a mobile-phone based telematics insurance product for over 25s.

The app uses GPS to record how, when and where a vehicle is being driven. This data is then used to calculate quarterly variations in drivers’ insurance premiums. The app also provides feedback to motorists, helping them improve their driving behaviour and reduce their insurance premiums.

Autostart detects when the car is on the move and activates the app to record driver behaviour. Uniquely, this removes the need for policyholders to manually start the app at the outset of every journey.

Autostart detects when the car is on the move and activates the app to record driver behaviour. Uniquely, this removes the need for policyholders to manually start the app at the outset of every journey.

Managing director Nigel Lombard said: “We’re convinced the Drivology smartphone app will change the way people choose their car insurance provider. The app will allow conscientious drivers to yield direct financial benefits through greater awareness of – and attention to – their driving behaviour.”

The Drivology app was developed by Wunelli. Other partners in the Drivology project include insurance technology specialists, SSP, and BDML Connect. Drivology policies are underwritten by AXA.